Pharmacy Alliance-Sigma deal
February 7, 2013
PHARMACY Alliance will offer a
new branded option for its
pharmacist members, via a major
Memorandum of Understanding
announced yesterday by Sigma
Pharmaceuticals (PD breaking news).
Under the arrangement thirty
Pharmacy Alliance members will
this year rebrand as Amcal stores,
with more in the pipeline.
According to a statement issued
by Sigma yesterday, the move will
deliver significant benefits to both
Sigma and Pharmacy Alliance.
Sigma ceo Mark Hooper said it
was a “fantastic opportunity to
demonstrate how the two
organisations can combine their
core strengths to create improved
customer outcomes”.
The company said that together,
the Amcal, Amcal Max, Guardian
Pharmacy and Pharmacy Alliance
members now represent 900
pharmacies across the country.
Pharmacy Alliance md Simon
Reynolds said “it’s exciting that we
have come to an arrangement that
allows us to provide an additional,
industry leading retail solution to
our members who feel a retail
brand will add value to their
pharmacy.
“The retail solution allows
Pharmacy Alliance to maintain our
independence and continue to
focus on our core business of
servicing independent pharmacies
around Australia,” he said.
Reynolds added that as well as
the initial 30-strong tranche of
newly branded Amcal stores, the
deal would “deliver synergies and
improvements for other partners
such as suppliers”.
Hooper added that the new
relationship “further strengthens
Sigma’s position as Australia’s
largest pharmacy-led network”.
MEANWHILE Pharmacy Alliance
also yesterday announced its first
ever Retail Assistants Conference.
The event will be held 07-08 May
at the Radisson Blu Hotel in Sydney,
and is exclusive to Pharmacy
Alliance members.
Executive gm Darren Dye said
about 80 attendees were expected,
with the event aiming to improve
the skills of retail managers and
assistants so they can drive sales.
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