Pharmacists rate for honesty
July 6, 2010
THE latest Roy Morgan ‘Image of
Professionals’ survey has found the
85% of Australians perceive
pharmacists as both “honest” and
“ethical”.
The result, up one percent on last
years figures, saw pharmacists take
the second highest spot out of the
30 professions ranked for honesty
and ethical standards.
“What is important in
the latest survey is not only the
strong showing by pharmacists, but
the fact that the percentage has
gone up,” said the National
President of the Pharmacy Guild of
Australia, Kos Sclavos.
“Normally in the year that the
Guild negotiates the Community
Pharmacy Agreement there
is some negative press about
pharmacists and that is reflected in
a lower percentage.
“In this Agreement year, the
honesty vote for pharmacists has
gone up – a very pleasing result,”
he added.
Beaten in the perecived honesty
and ethics stakes by nurses (89%),
the rise in consumer pharmacist
confidence this year was in contrast
to the drop in the public’s
perception of doctors’ honesty and
ethics, which stook a three percent
nose-dive to 79%, placing them in
third position.
According to the Guild the
second place result is due to the
“three pillars” of trust, service and
advice.
“The Guild believes that the high
percentage for pharmacists is
because consumers see
pharmacists as highly accessible
and hard-working,” Scavlos said.
“There is also a high level of trust
which is important because
pharmacists hold sensitive health
information regarding patients and
confidentiality is such a vital
issue,” he added.
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