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PD breaking news – Terry White and Chemmart to rebrand

All pharmacies in newly merged network to operate as Terry White Chemmart.

Terry White Group has just announced that all pharmacies in its 500-strong network will migrate to operate under a new Terry White Chemmart brand.

The move follows ratification of the merger with Chemmart late last week, and “signals the group’s commitment to leverage the combined capabilities of its respective pharmacy networks to create a highly accessible offering for the delivery of leading frontline healthcare to Australian consumers,” according to a statement just issued.

TWG ceo Anthony White said the new name builds on the “existing brand equity” of the pharmacies across the network, leveraging the strong heritage and high levels of consumer awareness for both the Terry White and Chemmart brands.

The first store to operate under the new branding has now opened, in Melbourne’s Hawthorn, with the conversion for the whole network expected to be completed by the end of next year.

“Our new brand is just the start of an exciting journey ahead for our members and customers,” White said.

More details in tomorrow’s issue of Pharmacy Daily.

This Pharmacy Daily breaking news brought to you by Pharmacy Daily.

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The above Breaking News Alert was sent to Pharmacy Daily subscribers on 26 Oct 16

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