NPS’ new branding
May 28, 2010
IN keeping with its desire to
become a household name, The
National Prescribing Service is set
to rebrand as ‘NPS: better choices,
better health’, from 01 July.
The move, announced at last
night’s National Medicines
Symposium dinner, is designed to
help build awareness amongst
consumers to create a “strong and
coherent” representation of the
NPS across everything it does, and
to build an understanding of the
quality use of medicines.
“One of our 10 year goals is to
become a household name and for
quality use of medicines to be
widely understood and implemented,”
said NPS ceo, Dr Lynn Weekes.
“What we realised was that
National Prescribing Service was no
longer a broad enough descriptor
for the organisation.
“Our work goes beyond
prescription medicines and now
includes quality use of medical
tests. At the same time we didn’t
want to lose the strong recognition
we’ve built with health
professionals,” she added.
Weekes said that in rebranding
the NPS seeks “evolution rather
than revolution.
“Our research also showed that
while consumers aren’t very familiar
with us, health professionals are,
and many already refer to us as
NPS,” she said.
“It was important to retain the
equity in our name with existing
audiences while being clear and
understandable to new audiences
we are trying to reach,” she added.
The current NPS branding is set
to stay in place until the changeover
on 01 Jul, and the NPS has said
that it is in the process over the next
few weeks of sending all its
members and partners its new logo
(pictured) so that they can update
their collateral to reflect the change.
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