MEDADVISOR will today launch a new pharmacy solution at APP17, which the company says "brings together the full market leading capabilities of MedAdvisor and Healthnotes" in a single platform.
Dubbed PlusOne, the innovation builds on the first stage of technical integration of the two platforms announced last month.
PlusOne includes a new GP Collaboration module with features including Script Owing and Referrals, along with a Health Services Hub which will provide pharmacies with new revenue opportunities and "a streamlined way to promote professional services to customers," according to MedAdvisor ceo Robert Read.
He described the hub as creating a services marketplace where pharmacies could access 6CPA programs, manufacturer-sponsored pharmacy programs via CarePro and PharmaPrograms, APO-Wellness clinics and more.
Read said the PlusOne platform would also help drive increased demand for health services via new capabilities that enabled automatic promotion to target customer groups via email and SMS.
The MedAdvisor App has also been enhanced to allow users to find and book services offered at the pharmacy.
"We have consistently heard from pharmacies that health services are an important focus for their business and globally funding trends in pharmacy are more focused on services than dispensing fees," Read said.
"However a significant barrier is finding the time to promote and explain these services to customers...the new PlusOne platform allows pharmacies to become more service-driven by taking care of this part of the process," he added.
Until recently the MedAdvisor system was hosted on Guildlink's Guildcare platform, but the organisations parted ways about a month ago (PD 03 Feb).
Read said all existing MedAdvisor sites would be upgraded to the new platform over the next few weeks.
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