New J&J range
June 7, 2010
JOHNSON & Johnson Pacific has
launched new pharmacy-only cold
and flu products for the winter
season, along with significant
investments in marketing and
training for pharmacy staff.
The range includes Benadryl
Mucus Relief Double Action which
combines bromhexine
hydrochloride and guaiphenesin in
a non-drowsy formula -
complemented with a $2m Get it
off your chest marketing campaign.
Also new is Sudafed PE Sinus +
Anti-Inflammatory Pain Relief,
combining phenylephrine and
ibuprofen 200mg, which will also
be supported with TV ads, in-store
point of sale displays and a winter
promotional gift with purchase.
Information on the new products
will be delivered via J&J’s sales
force and also through its JJET
online pharmacy training scheme.
Pharmacy assistants can also
take part in a ‘Train, Spin and Win’
exclusive online promotion offering
prizes valued at over $50,000 at
www.codral.com.au/spinandwin.
For more details on the new
products call 1800 029 979.
The above article was sent to subscribers in Pharmacy Daily's issue from 07 Jun 10To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 07 Jun 10
