AMERICAN retail pharmacy group CVS has unveiled a new store design which is described as the "next evolution of the customer experience at CVS Pharmacy".
Key features include a deeper focus on OTC health items, with a broader selection of vitamins and supplements along with new nutrition items.
Additional "on trend" beauty brands are being included, with a new so-called "trend wall" added to 2,000 stores to feature niche brands and new launches.
CVS is also developing new standards for vitamins and supplements to be implemented by 2019, which will require third-party testing of ingredient listings.
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