‘Natural’ unregulated
August 11, 2016
DESPITE the word ‘Natural’ not
being regulated in terms of how it
is used on packaging, more than
60% of Australians are more likely
to purchase food or drink with that
labelling.
An analysis of 331 supermarket
foods marked with the words
“nature” or “natural” by public
health group LiveLighter , found
47% of the items surveyed did not
fall into one of the five core food
groups, as recommended by the
Australian Guide to Healthy Eating.
Lollies by The Natural
Confectionery Co, chips by the
Natural Chip Company, muesli
bars made by Nice & Natural and
tomato ketchup from Heinz were
among such labelled products, the
report said.
In fact LiveLighter claims nine
out of ten items using the word
‘natural’ in the snack food aisle
were considered to be unhealthy.
Heart Foundation advised snack-seeking
consumers to stick to the
outer aisles of their supermarket,
drawing on fresh fruit and vegies.
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