Make or break year ahead
January 19, 2016
BUSINESS confidence about
their companies’ growth prospects
as expressed by a survey of
Australian ceo participants is lower
than a year ago according to the
Pricewaterhouse Cooper (PwC)
19th Annual Global CEO Survey.
Launched at the World Economic
Forum in Davos yesterday, the
survey revealed that just over one
third of Australian ceos are ‘very
confident’ they will see revenue
growth in the next 12 months,
down from 43% last year.
Forty-nine Australian ceos and
over 1,400 globally were involved
in the survey, with only 31%
anticipating an increase in global
economic growth this year, down
from 38% in 2015, while the
majority (57%) expect growth to
remain the same.
PwC ceo Luke Sayers said the
combination of tough operating
conditions, an uncertain global
outlook, and the growing fiscal
deficit have set up 2016 as a ‘make
or break’ year for Australia’s future
prosperity.
The government’s response to
debt and fiscal deficits was tagged
as the top economic, social,
policy or environmental threat
to organisations’ growth with
61% of ceos highlighting a clearly
understood, stable and effective
tax system as the top priority for
government, although only 18%
believed it could deliver.
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