Ita joins sisterhood
January 25, 2013
ITA Buttrose has signed up with
Priceline as its new ‘Health Sister’.
Aussie icon, Buttrose will join
Priceline’s current Health Sister,
Home & Away actor Ada
Nicodemou as a face for the brand.
As such, she will be integrated
across a range of Priceline
campaigns throughout 2013,
including Priceline's new Better
Health initiative, which puts the
spotlight on Australian's health.
“We are thrilled to have Ita join us
as an official Priceline 'Health
Sister,” said Amanda Connors,
Priceline Marketing Director.
“We know health is really
important to Australian women and
our Better Health campaign is all
about empowering them to take a
proactive approach when it comes
to their health.
“Ita is the perfect fit
for this campaign
and we're looking
forward to working
with her on a
number of
exciting new
initiatives over
the coming
months,” she
added.
The above article was sent to subscribers in Pharmacy Daily's issue from 25 Jan 13To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 25 Jan 13
