PHARMACY loyalty and marketing company, KnowITall and the Pharmacy Guild of Australia's professional services software provider GuildLink's GuildCare NG, have announced a collaboration integrating the two platforms.
The partnership will provide pharmacists with the opportunity to opt into the KnowITall loyalty program from within the GuildCare NG platform, which enables KnowITall pharmacies to experience increased patient loyalty and engagement.
Pharmacists will be able to capture an holistic view of their patient's lifetime value including recording over the counter sales as well as their professional services health record using the system.
Additionally, loyalty information will be made seamlessly available through the myPharmacyLink app.
GuildLink ceo Ross Gallagher said the KnowITall agreement maintained the company's focus on "continuing to deliver and develop tools to ensure the business of pharmacy is made easier".
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