AHPRA and National Boards regulate health practitioners in Australia through the National Registration and Accreditation Scheme. The National Scheme regulates 14 health profession groups across Australia.
Their regulatory work includes acting on complaints, educating practitioners and taking action against unlawful advertising.
Their goal is to ensure advertising about regulated health services is done responsibly in order to keep the public safe from false or misleading claims and to assist them to make informed decisions about their healthcare.
The new strategy explains:
* how the risk-based approach is applied to advertising compliance and enforcement
* how they encourage voluntary compliance and deal with non-compliant advertising, and
* how they plan to evaluate and refine this strategy
A dedicated 'advertising resources' section is available on the AHPRA website.
The above article was sent to subscribers in Pharmacy Daily's issue from 02 May 17
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