Guild eCommerce launch
March 17, 2016
A NEW Gold Cross Products &
Services led partnership has been
announced to bring e-Commerce
to Guild member pharmacies across
Australia at no cost, regardless of
their size or location.
The newly minted collaboration,
pharmacy4u.com.au, sees the
Pharmacy Guild subsidiary Gold
Cross linked with Pharmacy4u, and
will formally launch at APP.
Gold Cross gm Trevor Clarkin
said the partnership is the “largest
investment in e-Commerce for
community pharmacy and will
help Guild members take their
businesses to the next level.
“Pharmacy4u.com.au is an
opportunity for community
pharmacy to tap into the
e-Commerce space, with the
potential to drastically expand
customer reach and pharmacy sale
opportunities,” Clarkin added.
The new portal, designed by
community pharmacists for
community pharmacists, will allow
millions of customers to have
24 hour access to a wide range
of diverse health products and
information at the click of a button.
Pharmacy4u.com.au director John
Gearing said negotiations are under
way with some of the largest health
product brands in Australia, with
partner supplier announcements
expected in the coming weeks.
“Pharmacy4u.com.au has
the potential to become one
of Australia’s largest marketing
databases for community pharmacy,
and with that comes direct-to-consumer
promotion, potential
new sales and direct access to
some of Australia’s biggest product
suppliers,” Gearing said.
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