THE Pharmacy Guild of Australia has launched pharmacy.com.au, a new online initiative which allows customers to 'click and collect' from supplier websites for local pick-up in Guild member pharmacies.
Described as the "biggest ever investment in e-Commerce for community pharmacy by the Pharmacy Guild of Australia and Gold Cross Products & Services," the portal will provide Australia-wide consumer access to key health products and info, the Guild said.
Ego Pharmaceuticals will link its Egopharm.com website to the site, with Ego managing director Alan Oppenheim saying "the value of the local community pharmacy support team is optimised when customers can connect quality information with professional support.
"This is why Ego Pharmaceuticals is working with community pharmacies that are transforming digitally and connecting with the modern consumer," he said.
Guild President George Tambassis said with Ego Pharmaceuticals continuing to sell exclusively in pharmacy they were an "obvious first choice partner" for the launch of the program.
'Silver' level membership of the pharmacy.com.au initiative is free for Guild Member pharmacies, with members encouraged to activate their benefit now.
Gold package pricing is also available which offers pharmacies their own branded online store, digital catalogues and more.
As well as Click & Collect, the pharmacy.com.au initiative also offers delivery of items by post - more info 1300 286 880 .
The above article was sent to subscribers in Pharmacy Daily's issue from 09 Mar 17
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