Pharmacy Daily | Growing a Pharmacy

I recently had the pleasure of working with the UWA postgraduate pharmacy graduates of 2013 in relation to the preparation of business plans for their unit of study. Some of the ideas already exist and are well used, but for many seasoned pharmacists it is good to revisit these ideas and remind ourselves of the options available. Ideas include: • Networking amongst community leaders • Involvement with sporting and community groups • Social media including Facebook, Twitter, web sites etc • Health seminars Other ideas that can lift specific customer sales or involvement include: • Having a makeup artist at the pharmacy if a large level of cosmetics are sold • Compounding • Increasing the average spend per customer • Generic substitution levels • Where space is available consider sub letting to a doctor, pathology or having an ATM • Providing professional services suited to your local demographic • Having a baby nurse available at certain times during the week • Considering applications of bilingual staff • Script reminders for customers and home delivery Never underestimate the power of the Pharmacist being front of shop and being available to chat with customers and discuss patient concerns personally. But remember if you cannot deliver this service at a profit then it is unlikely you will continue to deliver into the future. This week’s contributor is Paul Rowe, Chief Executive of Razor Group of Companies

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