GoPharm to change landscape
March 20, 2013
GOPHARM.COM.AU is set to
launch this week at APP, in a move
which the company says will
“change the way pharmacies
purchase products”.
Based on the success of
consumer online trading platforms
such as Groupon and Catch of the
Day, GoPharm will offer for the first
time; daily, weekly and monthly
product deals to pharmacy.
“We identified a gap in the
pharma market for an independent
online trading platform to cater for
pharmacists purchasing needs,”
said GoPharm MD, Stephen L Blank
(formerly Head of Strategy &
Development for Ascent
Pharmaceuticals and Genepharm).
“Due to PBS Reform and
increasing costs, pharmacists are
looking for ways to improve their
operational efficiencies.
“GoPharm gives pharmacists access
to the best deals in the market.
“With one click, pharmacy is in
control of their purchasing simply
and efficiently,” he added, saying
that the company supports a free,
open and competitive market.
Meanwhile, welcoming the
launch, Wayne Marinoff, Head of
Generics at Aspen Australia said
“Aspen has a large range of
medications across prescription
brands, generics and branded OTC
which support pharmacy”.
“GoPharm represents another
channel to pharmacy that allows us
to engage differently with
pharmacists in a simple & effective
way,” he added.
Membership is free to all
pharmacists; and those who wish
to sign up can do so by visiting
www.gopharm.com.au.
Launch deals will go-live from
5pm, this Friday 22 March, with the
company claiming that it will offer
up to 93% discounts off products.
For further information visit
www.gopharm.com.au or contact
1300 74 20 46.
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