Gold Cross ‘pharm only’
June 18, 2014
THE Pharmacy Guild of Australia
has said its newly launched range of
over the counter (OTC) medicines
will never be sold in supermarkets.
The Guild launched the Gold Cross
range (PD breaking news yesterday)
with products available through
API, Symbion and Sigma, saying
it was proud that the range was
“pharmacy only, forever”, which
a spokesperson confirmed meant
the range would never be sold in
supermarkets.
Created in partnership with iNova
Pharmaceuticals and Probiotec
Limited, the products feature the
Gold Cross, a brand owned by the
Guild, and the Guild’s logo.
The range would provide
pharmacies with competitive
prices, the Guild said.
Products on the Gold Cross
website include Chesty Cough
Relief with an approximate net
into store (NIS) price of $3.14, a
recommended retail price (RRP) of
$10.99 and an approximate profit
of $7.86 and Ibuprofen tablets 24
pack with an approximate NIS price
of $1.02, an RRP of $3.99 and a
profit $2.97.
A proportion of sales would go
directly to fund Guild work done
on behalf of members, national
president George Tambassis said.
The Guild said the proportion
figure was commercially confident
information.
Member uptake would further
enhance the Guild’s capacity to
carry on its work in the interests
of Australia’s first class pharmacy
network, the Guild said.
“With more and more brands
migrating across channels, it is
reassuring for pharmacy owners
to know that the support they give
this range will stay with them.”
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