Pharmacy Daily | Getting the ‘Gold’ from a conference

Is a conference an excuse to get away from the pharmacy and drink too much? Maybe, but a good conference is worth its weight in gold! It can be an opportunity to work on your pharmacy, not in it. It’s a resource; you just have to use it! How? You must receive notifications of events that are relevant to you and your pharmacy. Then enroll! Don’t procrastinate. This step is where many miss out. Now turn up. Many people pay and then don’t attend. There will always be an excuse but if you want your business to grow then invest the time. You’re at the conference, name-tag on and are hiding in the corner. WRONG! This is the opportunity to network. You must talk and most importantly listen. Most sessions are interactive which means a question & answer opportunity. Use it! There is no such thing as a stupid question. Try to keep an open mind. You never know when a real gem will pop up. The attitude “I have done it this way for 20 years and there is no reason to change” will get you nowhere fast! Make a commitment to go back to your business with fresh eyes and see where you can make positive changes. Happy Conferencing!! This week’s contributor is Paul Rowe, Chief Executive, Razor Business Solutions.

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The above article was sent to subscribers in Pharmacy Daily's issue from 10 Sep 12
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