Generic confusion

January 17, 2013

PHARMACISTS have an important role to play in improving public literacy around generic medicines, according to NPS. The comments follow the publication of research in the Journal of Pharmacy Practice and Research which found that people don't fully understand the difference between branded drugs and their generic equivalent. As such, to help pharmacists assist consumers to address concerns about medicines choices, the NPS has a selection of Brand Choices resources to help engage people in conversations about their medicines options and help improve their understanding of generic medicines. To order the resources, CLICK HERE.

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Pharmacy Daily | Generic confusion

Generic confusion

Other recent headlines

MDR’s results surpass expectations

Call to restructure CSO

Camden takes top spot

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES