Dispensary Corner 21 Feb 13
February 21, 2013
A NEW social media trend?
A new study by the American
Academy of Facial Plastic and
Reconstructive Surgery (AAFPRS)
has found that social media is
leading consumers to have a
more self-critical eye.
The finding was part of the
AAFPRS’ annual poll of 752 of the
organisation's board-certified facial
plastic surgeons which revealed
that there was a 31% increase in
requests for surgery as a result of
social media photo sharing.
The study also showed that a
growing number of procedures
are cosmetic versus reconstructive
in nature, accounting for 73% of
all procedures in 2012, up from
62% in 2011.
The most popular social media
inspired proceedures included
rhinoplasty, Botox, and facelifts.
Despite this, the survey also
fond that social media’s influence
as an info resource for plastic
surgery is down, with just 7% of
patients using it to research
doctors and procedures in 2012,
down from 35% in 2011.
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