Pharmacy Daily | Dispensary Corner 04 Sep 15

Britain’s national sperm bank has launched a public recruitment drives for “supermen,” after its donor numbers dwindled to just nine registered participants. CEO Laura Witjens says a law change in 2005 which removed anonymity for sperm donors is thought to be behind a lack of interest from volunteers. Men must have sperm “strong enough to stand freezing” to be accepted, with the initial Superman campaign to be followed up later in the year by a further drive urging men to “make an alternative Christmas gift”. scientistS at Indiana University in the US have put their minds to the vexed question of the best way to ask someone out, with text messages found to be better than making a phone call. The researchers said email was also a good choice, with senders “consciously or subconsciously adding more positive content to their messages,” thinking more deeply about the task than when leaving a voicemail - a process which “may increase arousal”.

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