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Create a point of difference

INCREASING competitive pressures mean pharmacies have to look carefully at all areas of their business to drive revenue and continue to prosper. Providing health services and advice is one way pharmacists are differentiating their business. However, these services must be backed up by a strong product offering. Stocking products which are only sold in the pharmacy arena is another way pharmacies can stand apart from supermarkets and other retailers. As well as providing a point of difference, these products potentially allow for better margins – as there isn’t a direct ...
The above snippet is the first part of an article sent to subscribers in Pharmacy Daily's issue from 19 Sep 11

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