Pharmacy Daily | Create a point of difference

INCREASING competitive pressures mean pharmacies have to look carefully at all areas of their business to drive revenue and continue to prosper. Providing health services and advice is one way pharmacists are differentiating their business. However, these services must be backed up by a strong product offering. Stocking products which are only sold in the pharmacy arena is another way pharmacies can stand apart from supermarkets and other retailers. As well as providing a point of difference, these products potentially allow for better margins – as there isn’t a direct price comparison. What’s more, they keep consumers coming back to your pharmacy. Symbion Consumer Products is continuing to focus on developing differentiated pharmacy-only products across different categories. For example, the revival of the iconic Faulding brand has provided an exclusive valueorientated product range for pharmacies. The feedback we’re receiving is these products are helping pharmacists to grow their business and become more profitable in the current highly competitive retail environment. Symbion Consumer Products source and distribute high quality products under the Faulding brand name. For more info call 1300 774 000. Welcome to Pharmacy Daily’s weekly comment feature. This week’s contributor is Oskar Hakansson, Symbion Pharmacy Services Director of Consumer Products.

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