INCREASING competitive
pressures mean pharmacies
have to look carefully at all areas
of their business to drive
revenue and continue to prosper.
Providing health services and
advice is one way pharmacists
are differentiating their business.
However, these services must
be backed up by a strong
product offering.
Stocking products which are
only sold in the pharmacy arena
is another way pharmacies can
stand apart from supermarkets
and other retailers.
As well as providing a point of
difference, these products
potentially allow for better
margins – as there isn’t a direct
...
The above snippet is the first part of an article sent to subscribers in Pharmacy Daily's issue from 19 Sep 11
Established in 2007, Pharmacy Daily is Australia's leading pharmacy industry publication, and is sent as a free subscription to people across the industry as a PDF newsletter every weekday.
To sign up for a free subscription, click on the button at right.
Create a point of difference
CLICK HERE to download Pharmacy Daily from 19 Sep 11
CLICK HERE to subscribe to Pharmacy Daily
Make a comment...