MARKETING tactics are persuading
healthy people to use multivitamin
supplements that they may not
need, according to consumer
advocacy group Choice.
The comments come as part of
criticism leveled at the complementary
medicines industry by Choice this
week, with the consumer group
saying that unnecessary product
segmentation along with confusing
labelling is making it difficult for
consumers to know if they really
need multivitamins.
“Marketing messages, often
backed up by high profile sporting
celebrities, give the impression that
in order to be fit and healthy, we all
need multivitamins,” said ...
The above snippet is the first part of an article sent to subscribers in Pharmacy Daily's issue from 08 Aug 12
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