Chinese shoppers
August 19, 2016
INFLUENTIAL online celebrities
from China arrive in Australia next
week for the ‘Walk Into Australia
and NZ’ campaign, organised by
turnkey e-commerce solutions
company Azoya and China’s online
shopping guide SMZDM.
Designed to build bridges
between Chinese online shoppers
and Australian retailers by offering
face-to-face interactions, the
campaign will help participants
understand the authenticity and
reliability of ethical products from
Australia.
“China’s ecommerce landscape
is rapidly evolving, offering
Australian brands and retailers a
huge opportunity to take advantage
of it,” said Sylvia Wei, deputy md
Australia for Azoya.
The 12-person delegation
includes four high-profile Chinese
KOLs (selected from over 1,000
applicants) and editors from
SMZDM all of whom will participate
in a series of online and offline
events in Sydney, Melbourne and
Auckland between 21-30 Aug.
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