Chemmart catalogues honoured
August 26, 2015
Chemmart’s Mary Di
Carlo, Nicole Gauci, Darren Gunton,
Ahlea Lancaster and Samantha
Mitzi took to the podium at the
recent 2015 Australian Catalogue
Awards, where Chemmart took out
the General Pharmacy category for
its Peel & Save Winter Guide.
The prestigious accolade
recognised Chemmart’s innovation,
with the brand’s catalogues
incorporating a wide range of
features such as scented pages, flip
outs and tabs, varying sizes and
even sealed sections!
“Catalogues are extremely
important to our marketing strategy
and play a huge role in driving
customers in-store,” said Chemmart
marketing manager Darren Gunton.
“To be recognised for our efforts
is extremely satisfying,” he said.
Chemmart currently produces
20 catalogues every year, and the
company strives to “make each one
better than the last, pushing the
boundaries and creating something
new and different that engages
consumers,” Gunton added.
The award-winning Peel & Save
promotion targeted both in-store
and online sales, requiring shoppers
to go online to reveal a 15%, 25%
or 50% discount which they could
then apply to their purchase.
Gunton said Chemmart’s
marketing materials are designed
to encourage Australians to look
after themselves better.
“At Chemmart we believe in the
pharmacist being front and centre
offering professional advice and
complete solutions - an ethos
which naturally extends to our
marketing strategy,” he said.
Chemmart was also a finalist
in the Catalogue Retailer of the
Year category of the awards which
took place last Fri at the Crown
Palladium in Melbourne.
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