Chemist Warehouse soars
August 26, 2013
Chemist Warehouse is now
Australia’s “leading pharmacy
group,” according to figures
released by Roy Morgan Research.
In the five years to Mar 2013 the
proportion of Australians aged 14+
who shop at Chemist Warehouse
over an average four week period
has more than doubled, from 10%
to 21%, the statistics show.
Roy Morgan says that Amcal is the
brand hit the most by the change,
with its share dropping from 13% to
9% over the same period.
Other brands have declined
more slowly, including Chemmart,
Guardian, My Chemist, Priceline,
Soul Pattinson and Terry White,
while Discount Drug Stores is the
only other group to have gained
slightly in popularity.
Roy Morgan gm consumer
products, Geoffrey Smith, said
that while pharmacists continue
to rank highly in terms of ethics
and honesty, the role of pharmacy
has evolved, with increasingly less
focus on prescriptions and more
on categories such as vitamins and
cosmetics.
“As pharmacy groups compete
to retain and attract customers,
understanding the changing needs
of consumers and how they like to
shop has never been more critical,”
Smith said.
CLICK HERE to see the statistics.
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