Bosisto’s tree plan
April 2, 2013
EUCALYPTUS oil specialist
Bosisto’s is making the most of its
all-Australian heritage this winter,
by embarking on a project to plant
1 million trees during 2013.
Bosisto’s will establish “vast new
eucalyptus plantations” as part of
the project, to help support local
farmers and reduce reliance on
imported products.
The company’s chairman, Peter
Abbott, said the “unprecedented”
planting program would be
located in the Victorian region of
Inglewood, on marginal farming
land otherwise unsuitable for
commercial ventures.
“Bosisto’s is making a
commitment and a long-term
investment in Australia’s eucalyptus
industry, which helps keep jobs and
profits in Australia,” he said.
Pharmacy customers will be
invited to join the project by
purchasing specially market bottles
of 200ml ‘Parrot’ brand eucalpytus
oil, with neck-tags featuring the
slogan ‘Pick me! Plant a Tree’ to
encourage self-selection.
The promotion will launch at the
start of May to capitalise on the
popularity of eucalyptus oil during
the key cold and flu season.
More info 1800 003 431.
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