Bayer buys Schiff
October 31, 2012
BAYER has announced a US$1.2
billion deal for the acquisition of
Schiff Nutrition International.
Schiff is a major supplier of
vitamins and nutritional
supplements in the US and other
countries, with the portfolio
including core brands MegaRed,
Move Free and Airborne.
The company said the strategic
move would “significantly
strengthen” its Consumer Care
business, with ceo Marijn Dekkers
saying the Schiff business
“significantly enhances our
presence and position in the United
States, which accounts for more
over-the-counter and nutritional
products sales than any other
country in the world”.
Bayer Healthcare ceo Jorg
Reinhardt said the company would
utilise its extensive marketing, sales
and distribution expertise to
further develop the Schiff brands.
“We will also look to leverage
Schiff’s new technology platforms
with innovation potential for other
Bayer-owned brands,” he added.
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