AUSTRALIAN Self-Medication Industry ceo Deon Schoombie this morning confirmed the organisation would shortly release new research to support its proposals in relation to S3 advertising reforms (PD 23 Nov 15).
Speaking at the ASMI annual conference in Sydney, Schoombie said the plans highlight the key role of pharmacists in determining appropriate treatments.
Top line results of the study conducted by UTS indicate a "very positive" impact on Quality Use of Medicines, with the model encouraging health care conversations between consumers and the pharmacist.
"Another key point found is that pharmacists triage patients appropriately when they present with a request for a specific product," Schoombie said.
More from the ASMI conference in tomorrow's issue of PD.
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