Pharmacy Daily | ASMI 2016 China focus

OPPORTUNITIES to capitalise on Chinese demand for Australian consumer health and personal care products will be a dominant theme at the 2016 conference of the Australian Self Medication Industry (ASMI) on 27 Oct 2016. Austrade’s Grame Barty and Benjamin Sun, an e-commerce specialist from Think China will address delegates about the exciting opportunities for growth from overseas demand for Australian consumer healthcare products both now and for the future, ASMI has said. ASMI marketing and business development director, Filomena Maiese, said, “The consumer healthcare products industry has been growing strongly in Australia, and exports have seen unprecedented growth in the last year, particularly to China.” “Asian consumers view Australian consumer healthcare products positively because of Australia’s strict regulatory system for therapeutic goods. “They are using digital technologies to purchase Australian consumer healthcare products online, which is one factor driving Australian export growth to the region,” she explained. Grame Barty from Austrade will outline the current export environment and channels and flag both the risks and opportunities that off shore demand has brought, along with potential health-related categories positioned well for export success in the future. Benjamin Sun will outline Chinese consumer behaviour and insights, preferred Australian products and categories, with a focus on “a data driven approach”.

---

The above article was sent to subscribers in Pharmacy Daily's issue from 23 Aug 16
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 23 Aug 16