AMA position update
June 19, 2014
DOCTORS are to maintain an
arm’s length relationship with
product and service suppliers and
retain a focus on the patient, the
Australian Medical Association
(AMA) has said in its 2014
updated Position Statement
relating to Advertising and Public
Endorsement.
The Position Statement had
been reworked to include ethical
principles for advertising and
endorsement by doctors, the AMA
said.
The use of gifts, discounts, or
prizes in advertising by doctors was
not appropriate and the nature of
the doctor’s relationship with the
relevant organisation (or individual)
should be open, accountable, and
transparent, the statement said.
AMA President Associate
Professor Brian Owler said the
overarching principle in regard to
advertising or endorsements is that
a doctor’s primary duty is to act in
the best interests of patients.
CLICK HERE to access the
updated Position Statement.
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