Alibaba targeting Australia
July 21, 2016
CHEMIST
Warehouse and
Blackmores are
among Australian
companies
leveraging the
Chinese online
presence of Alibaba
Group, which has announced the
establishment of a local office in
the coming months.
Alibaba president Michael Evans
is leading the international growth
strategy for the company as it
expands outside of China, and will
visit Sydney, Melbourne, Auckland
and Wellington this week as part of
a roadshow to educate companies
on how they can use Alibaba
platforms as a gateway to China
and other international markets.
“We believe the international
growth opportunity for Alibaba
Group is enormous,” Evans said.
With Chinese consumers’
growing demand for quality
products coupled with the trusted
reputations of both countries,
Australian and NZ products are
exploding on Alibaba’s Tmall Global
site, but Evans believes there is still
huge potential for more growth.
“Currently, there are 1,300
Australian brands
on Tmall and Tmall
Global combined,
80% of which
entered China
for the first time
through these
platforms.”
“In addition to gaining access
to China’s e-commerce site, they
are provided with Alibaba Group’s
planning, merchandising, sales and
marketing solutions to help them
grow,” Evans added.
Strongest performing categories
are mother and baby, supplement,
cosmetic, and food and beverage,
with other local brands represented
including Jurlique, Fonterra, a2 Milk
and Penfolds.
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