NEW research out of the London School of Hygiene and Tropical Medicine UK has found that alcohol industry groups misrepresent the alcohol-related risk of cancer in public information.
By surveying websites and documents from 27 alcohol industry organisations, including Australia's Drinkwise, the researchers found denial and misrepresentation of the cancer risk from consuming alcohol, and distraction from the effects of alcohol on common cancers such as breast and bowel.
They concluded that the alcohol industry was using similar tactics as the tobacco industry, to the detriment of public health.
"Denying, distortion and distraction" were identified as the main strategies employed.
Alcohol consumption is a well-established risk factor for a range of cancers, including oral cavity, liver, breast and colorectal cancers, and accounts for about 4% of new cancer cases annually in the UK, the report's authors wrote in Drug and Alcohol Review.
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