Pharmacy Daily | AHPRA social media plan

THE Australian Health Practitioners Regulation Agency is proposing the introduction of a new Social Media policy as part of revised common guidelines which would apply to all registered health practitioners, including pharmacists. The draft policy doesn’t limit the use of social media, but rather recommends guidelines for good practice, explaining that the principles of professional behaviour and ethical conduct apply equally in person or online. A consultation paper released earlier this week is inviting public submissions on how all health professionals are regulated, with the new paper also including revisions to the Guidelines for advertising which gives guidance about advertising restrictions imposed by the law - including on social media - on both individuals and businesses. The paper also proposes changes to the Guidelines for mandatory notifications, and once finalised would apply to all 14 Boards in the National Scheme. The full consultation paper is available online (CLICK HERE) with the deadline for submissions being 30 May 2013.

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