THE number of people dying from addictive medications such as opioids and benzodiazepines (mostly accidentally) is overtaking the national road toll, according to the Alcohol and Drug Foundation.
Consequently the Foundation is alerting healthcare professionals that it will launch a new campaign mid-Feb to warn Australians about the harms of addictive medicines.
The campaign will focus on alternatives to these medications, options such as physiotherapy, diet, lifestyle changes and counselling, the Foundation has said.
A stakeholder report on pharmaceutical harms will also be released to provide more information about the issue.
In addition, the campaign will include a video promoted through social media channels, posters, billboards and other media.
The project has been funded by the Victorian Government.
The above article was sent to subscribers in Pharmacy Daily's issue from 27 Jan 17
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